Adidas determination to overcome Nike

Adidas AG is committed to strengthen its position which is now in sixth place in the running shoe market in the United States (U.S.) through to beat its competitor, who is also the segment in the country, Nike Inc.

Determination to coincide with the company's motto used so many times to give encouragement to the athletes, nothing is impossible.

By staking shoes new Energy Boost that allows users to be pushed higher by using less energy, Adidas aims to win market shares valued at U.S. $ 15 billion (RM46.65 billion) and increase its sales in the U.S., the largest market of hard running shoes controlled over the years.

Sport product manufacturers are very confident with the technology revolution Boost shoe soles until it pledged to sell one million pairs of shoes in this year.

In five years, it aims to surpass Nike, running shoes founded the company in their own country.

Pledge was the same as if Nike is determined to sell more football boots in Germany, where Adidas dominate the sport by sponsoring the national team and club Bayern Munich.
The target was too difficult to achieve, according to market research firm SportsOneSource analyst Matt Powell.

Of all the categories of shoes, this is what many of its competitors. Very difficult to get the lion's share of business from Nike.

Although Adidas is also the world's biggest football brand selling running shoes for decades, it still failed to win the attention of the American people with shoes output when some critics consider it a little cramped and clumsy compared with Nike products.

The big difference between the two companies is the U.S. market, Adidas chief executive, Herbert Hainer on Bloomberg Television last week. Around the world, he said competition are equivalent.

Although Adidas is the second largest producer of the world after Nike sports shoes, its main brands represent only 4.4 per cent in the U.S. running shoe market according to SportsOneSource.